By broadening its support for the West Michigan design community a local art and design school becomes a player in regional economic development.
According to excerpts from the story:
GRAND RAPIDS - Throughout the 80-year history of Kendall College of Art and Design, the school has produced thousands of skilled artisans who have gone on to work in myriad industries across the globe. But until recently, the school didn’t necessarily have a direct link to economic development. That changed in 2008 when Kendall announced it would help support Design West Michigan, an organization created to explore the economic impact design has on the region.
According to Oliver Evans, president of Kendall College of Art and Design of Ferris State University, the school pursued the partnership to "be able to bring significant people together to provide insight into the whole ocean of what design is" and to move design education forward.